Promoting your Home Studio

Create a Cluster of Artists In Your Area

Joan Lezar Engel and Jane Estella share a Home Studio Site

Joan Lezar Engel and Jane Estella share a Home Studio Site

There are two main efforts home studios should  focus on:

  • Getting the word out about their location
  • Making their location visible

Getting the word out involves generally promoting the ROS with posters, postcards and brochures, but more importantly for the home studios it means promoting your work and your location to ALL of your contacts. Utilize every potential avenue including neighbors, email lists, all social networking (multiple times), and consider various social circles - - religious, school past and present, activity groups, sports teams, volunteering groups, etc... anyone you hang out with!

Making your home studio location visible doesn't just mean balloons at your home, it means signage and balloons leading all the way to your location from the nearest major street/intersection.

Home Studio Artist Gallery at Roslindale House

A visitor to Roslindale House browses the Home Studio Artist Gallery

A visitor to Roslindale House browses the Home Studio Artist Gallery

  • Get more exposure and promote your home studio by showing your work at Roslindale House.  Many visitors use Roslindale House as a starting point for their day.


  • Put balloons outside your home studio to make it more visible/easier to find.

  • Hang signs near group sites directing people to your home studio

  • Use sidewalk chalk/arrows/messages to direct people to your home studio.

  • Make it easy and welcoming for people to enter your space. If possible, leave your door open